Google Ads has introduced full placement reporting for its Search Partner Network (SPN), covering Search, Shopping, and App campaigns. This long-awaited update addresses advertisers’ calls for more transparency by showing exactly where ads are displayed within SPN sites. The reporting resembles the detailed site-level insights already available in Performance Max campaigns, now extended to SPN.

How It Works

Marketers can now generate detailed reports that list every SPN site where their ads have been served. Alongside each site, Google provides corresponding impression data, allowing advertisers to analyze performance with much more precision.

Key Advantages

• Full Transparency – Gain a clear picture of every SPN site where ads appear.
  

• Greater Control – Leverage site-level data to make informed decisions that align with brand safety and campaign objectives. To get the most from these insights, you’ll want to explore proven strategies for Google Ads optimization to refine targeting and placements.
  

• Performance Optimization – Use granular insights to refine placements and maximize campaign effectiveness.
  
  

Why It Matters

Although some advertisers remain hesitant about participating in the Search Partner Network, this development represents a significant step forward. By providing full placement visibility, Google Ads is granting marketers unprecedented control over their campaigns, enabling smarter decisions and stronger results.