Google Enhances Search Experience with New “Sponsored” Label and Ad Controls

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    Google Enhances Search Experience with New “Sponsored” Label and Ad Controls

    Google has introduced a new update to Search that enhances how ads are displayed and managed, focusing on greater transparency and user control. The change centers around a redesigned “Sponsored results” label and a new tool that allows users to hide ads directly from the search interface.

    Clearer Ad Labeling for Better Transparency

    To help users more easily identify paid placements, Google is consolidating text ads under a unified “Sponsored results” label. Unlike the older system, where ads were individually marked, this single label remains visible as users scroll through the page. The update makes it clearer which results are organic and which are paid advertisements, improving the overall navigation experience.

    Importantly, the maximum number of text ads displayed per group will stay limited to four, and their size will not increase, ensuring that ads maintain their usual presence without disrupting the natural flow of search results.

    New “Hide Sponsored Results” Feature

    In addition to visual clarity, Google is giving users more control. The “Hide sponsored results” option allows anyone to minimize text ads with a single click, leaving only organic results visible. This feature empowers users who prefer a cleaner search experience, without permanently altering Google’s ad system or display logic.

    The new controls are accessible directly from the “Sponsored results” section, so users can expand or collapse ads at their convenience.

    Consistent Labeling Across Ad Formats

    The updated “Sponsored” tag isn’t limited to text ads. It will also extend to other formats, such as Shopping ads, where it will appear as “Sponsored products.” This consistent approach across Google ad types ensures that users can instantly recognize promotional content regardless of where it appears on the page.

    Improving Navigation While Preserving Ad Standards

    Through this update, Google aims to strike a balance between advertising visibility and user experience. By clarifying which results are sponsored and allowing people to manage their visibility, Google is reinforcing its commitment to transparency, usability, and trust.

    author

    Phùng Sương

    BOD of AGrowth

    I’m Alan Tran, a digital marketing expert in Google Ads and Facebook Ads. With years of experience, I evaluate and optimize campaigns to maximize ROI. I specialize in keyword research, PPC strategies, and precise audience targeting. My tailored ad creatives and retargeting advice boost engagement and conversions effectively.

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