Many advertisers discover too late that their account is billed in the wrong currency, causing issues with payment cards, budget tracking, and cross-market reporting. According to Meta’s Business Help Center, “You can’t change the currency or time zone for an existing ad account. To use a different currency, you’ll need to create a new ad account.” This single rule underscores the importance of understanding how Facebook handles currencies before running large-scale campaigns.

In this article, you’ll learn what “ad account currency” really means, how to change or set it correctly, and the best practices for managing multiple currencies when advertising across regions like the U.S., U.K., or Europe.

Overview: Ad Account Currency in Facebook Ads Manager

In Facebook Ads Manager, ad account currency determines the denomination used for:

• Billing & Payment: This is the currency Meta will use to charge your credit card or payment source. If your ad account is in USD, you will be billed in USD, regardless of the location of your bank.

• Budgeting: All your campaign budgets (CBO or ABO), ad set budgets (daily or lifetime), and cost-control bids (like cost caps or bid caps) are set, optimized, and spent in this currency. A "$100" budget means $100 of your account's currency.

• Reporting: All performance metrics related to cost—such as Spend, Cost Per Result (CPR), Cost Per Click (CPC), and ROAS (Return on Ad Spend)—are calculated and displayed in this currency within Ads Manager.

You can find your account's currency and time zone—another permanent setting—by navigating to Ads Manager → All Tools → Ad Account Settings → Payment Settings. The currency listed here is the one of record, permanently tied to that Meta ad account's ID.

Why Choosing the Correct Currency Matters

Choosing the right currency isn’t just a matter of convenience; it’s a financial and operational decision that impacts how you budget, measure, and pay for your ads.

Impact on Billing

Your chosen currency dictates how you’re billed. If your ad account currency differs from your payment card currency, you may face foreign exchange fees or card declines. Banks often charge between 2% and 3% per transaction for currency conversions, which can quickly add up for high-spend advertisers.

Impact on Reporting

Currency affects how you interpret data. Suppose your headquarters uses USD but your ad account is in GBP; your team will constantly need to convert results to compare campaigns. This adds friction and increases the chance of reporting errors.

Impact on Ad Performance Decisions

Your bid strategies and budget caps also depend on your currency. For example, if your cost-per-click averages £1.20, switching to USD may shift perceived performance unless conversions are calculated accurately. Inconsistent currencies can cause confusion when optimizing campaigns or adjusting budgets.

International and Agency Considerations

If you manage multiple clients or run international campaigns, currency consistency is even more crucial. Different currencies across ad accounts can complicate consolidated reporting and make ROI comparisons less transparent.

How to Change Ad Account Currency

Since Meta doesn’t allow direct currency edits, changing your ad account currency means creating a new account with the correct settings. Below is a detailed step-by-step guide to ensure a smooth transition.

Before starting, remember that currency and time zone choices are locked after creation. Take time to plan carefully.

Pre-Step: Audit Your Current Account

Before you make any change, export your data:

• Download performance reports for key campaigns.

• Note your current budgets, bid strategies, and audience setups.

• Pause live campaigns to avoid unnecessary spend during the transition.

You can export reports directly from Facebook Ads Manager or your connected analytics platform, such as Facebook Attribution Setting, for cross-campaign insights.

Step 1: Decide Your Target Currency

Select the currency that aligns with your business operations:

• USD for U.S.-based advertisers or global businesses using USD as a reporting standard.

• GBP for U.K.-based operations to match local banking and avoid conversion fees.

• EUR for European markets under a shared currency.

Consider where your billing entity resides, where your payment methods are issued, and how you report ROI internally. Always match your ad account currency with your financial system’s base currency whenever possible.

Step 2: Create a New Ad Account

In Meta Business Manager → Accounts → Ad Accounts → Create New Ad Account, enter:

• Name of the new account.

• Correct time zone (matching your team’s working hours).

• Desired currency.

Ensure these are correct before saving. Once saved, and the account is used for ads, neither currency nor time zone can be modified.

This is the same process as when you need to how to change time zone in Facebook Ads Manager both require a brand new account.

Once your new account is created, you'll need to grant access to your team or agency. Make sure you understand the different page roles in Facebook and Business Manager to assign the correct permissions.

Step 3: Transfer or Rebuild Your Campaigns

Your new account is a blank slate. You cannot "move" or "transfer" campaigns, creative, or pixel data from the old account. You must rebuild.

Checklist:

• Pixel: Your existing Pixel is tied to your Business Manager, not your ad account. In the new ad account, go to Events Manager, find your existing Pixel, and add the new ad account ID to its list of connected assets.

After connecting your Pixel, your next step is to configure conversion events. To do this, you'll first need to know how to verify your domain on Facebook.

• Audiences: Your Custom and Lookalike audiences (if created from your Pixel or business-level customer lists) should be available to share with the new ad account.

• Rebuild Campaigns: You must manually recreate your campaigns, ad sets, and ads.

Pro-Tip: Use the "Export/Import" feature in Ads Manager. You can export selected campaigns from your old account, open the file, find and replace the old ad account ID with the new one, and then import it into the new account. This is faster but can be buggy.

Start fresh with a strict and logical naming system. This is the perfect time to implement clean Facebook ad naming conventions to keep your new account organized for the long haul.

Step 4: Update Billing and Payment Method

Add a new payment method compatible with the chosen currency. For example:

• U.S. advertisers → credit/debit cards or PayPal accounts denominated in USD.

• U.K. advertisers → GBP-based cards or bank accounts.

Check Meta’s payment methods page to confirm which currencies are supported in your business country.

Step 5: Close or Archive the Old Account

Once you confirm that your new account works correctly and billing is active, you can:

• Keep the old account for reference and historical data.

• Close it if no longer needed, ensuring all outstanding balances are cleared first.

Historical spend and data remain accessible under the old currency but are not combined with your new account’s records.

Step 6: Monitor the New Account Carefully

Your new account is starting from scratch.

• Monitor Billing: Watch your first few billing cycles and charges like a hawk.

• Adjust Budgets/Bids: Your old budget of "$100" USD is not the same as "€100" EUR. You must recalculate your new budgets and bids in the new currency. A $100 USD budget is roughly €92 EUR or £79 GBP. Adjust accordingly.

• Learning Phase: Your new campaigns will all re-enter the Learning Phase. Expect some performance volatility for the first 3-7 days. Do not make drastic changes.

Best Practices When Selecting Currency for US, UK, and Global Advertising

The ideal currency setup depends on your business geography and operational workflow.

For US advertisers:

Stick with USD. It’s the default currency for most international payment processors and works seamlessly across Facebook’s billing systems.

For UK and European advertisers:

Use GBP or EUR, depending on your billing region. This reduces foreign transaction fees and simplifies VAT reporting. However, note that post-Brexit cross-border advertisers might still face slight conversion fees.

For global teams or agencies:

You have two main strategies:

1. Create separate ad accounts for each country with local currencies.

2. Use a unified HQ currency (like USD) for consistency across reports.

Common Pitfalls and How to Avoid Them

Even experienced advertisers make mistakes when dealing with ad account currencies. Below are common scenarios and how to avoid them.

1. Selecting the Wrong Currency at Account Creation

This is the most frequent issue. Once chosen, you can’t edit it. Always double-check your business country and currency before launching ads.

2. Running Live Campaigns During Transition

Never attempt to rebuild campaigns mid-flight. Pause them, complete billing, and migrate only when all invoices are settled.

3. Using Incompatible Payment Methods

Cards or bank accounts that don’t match the account currency often fail. Use region-specific cards or online payment solutions supported by Meta.

4. Losing Historical Data

Deleting your old ad account means losing access to previous reports. Always export data and store it securely before closing any account.

5. Misalignment Between Business Country and Currency

Your business country setting must align with the selected currency. A mismatch can lead to verification requests or temporary account restrictions.

To prevent these restrictions and unlock full Business Manager features, it's best practice to verify your business on Meta early.

6. Managing Multiple Currencies Without Clear Reporting Rules

Having ad accounts in USD, GBP, and EUR without a unified reporting system creates confusion and inaccurate comparisons.

7. Trying to Change Currency Directly

Attempting to edit currency inside Ads Manager won’t work and could even cause account errors. Meta’s Help Center clearly states: “Currency and time zone cannot be changed once the ad account is created.”

How to Manage and Report Across Multiple Currencies

For advertisers operating in multiple countries, managing currencies efficiently is key to maintaining clarity and accuracy.

Unifying Multi-Currency Reports

Export performance data from each ad account into a centralized sheet or BI tool. Add a conversion column to normalize results into your HQ currency (e.g., USD). This allows you to view total spend, ROAS, and CPA across all markets in a consistent metric.

Automating Conversion

Use automation tools or custom scripts to fetch daily exchange rates and apply conversions automatically. This saves manual work and prevents reporting discrepancies caused by fluctuating exchange rates.

Maintaining Consistent ROAS and ROI Calculations

When comparing campaigns in different currencies, always recalculate ROAS using the same base currency. This ensures that performance metrics remain reliable and comparable.

You can also apply Facebook Attribution Settings or external tracking software to ensure conversion data remains accurate after conversion.

FAQs 

Can I change the currency for each campaign?

No. The currency is a permanent, account-level setting. All campaigns, ad sets, and ads within one ad account will always use that account's single currency.

How many times can I change my ad account currency?

Zero. You can never edit the currency of an ad account that has been created. The only "change" is to create a new ad account. In some rare cases, Meta support may allow a change on a brand-new account with $0.00 spend, but the migration process is the only guaranteed solution.

Will my historical spend convert to the new currency automatically?

No. Your old ad account will continue to exist, with all its data in the old currency. Your new ad account will start from $0.00 in the new currency. You must merge these two separate datasets externally in a spreadsheet or BI tool.

Does changing currency (by migrating) affect my ad performance?

Indirectly, yes. The migration itself causes disruption.

1. Learning Phase Reset: All your new campaigns in the new account will start from scratch and must go through the "Learning Phase," which can cause temporary performance volatility.

2. Budget/Bid Differences: If you're not careful and you set a budget of "100" in your new EUR account (worth ~$108 USD) when you meant to set a budget equivalent to your old "$100" USD, you will see a significant change in spend and delivery.

3. Payment Disruption: Any failure in the new payment method will pause your ads instantly.

What happens to my payment threshold/invoice when I change accounts?

Your payment threshold resets to zero. In your new ad account, you will have the default, low threshold (e.g., $25). You will be billed frequently at first and must rebuild that "trust" and payment history with Meta to get a higher billing threshold.

What if I selected the wrong currency?

If you have spent any money, you must follow the migration process outlined in this guide (create a new ad account). If the account is brand new and has $0.00 spend, you can try contacting Meta support for a one-time fix, but it is often faster and cleaner to simply deactivate that "mistake" account and create a new one.