As part of this year’s Affiliate World Asia (AWA 2025) in Bangkok, AGrowth had the opportunity to attend an exclusive event hosted by Google, bringing together leading advertisers, agencies, and performance-driven partners from around the world. The gathering was organized within the official AWA program and served as one of the most anticipated side events for industry experts looking to stay ahead of emerging trends in Google Ads, policy updates, and global advertising strategy.

For AGrowth, this event was more than just a networking occasion; it was a moment to connect deeper with Google’s teams, strengthen our strategic partnerships, and bring fresh insights back to our clients.

A Global Meeting Point During AWA 2025

Affiliate World Asia continues to be the world’s premier conference for performance marketing professionals, and Google’s participation this year added a compelling layer for advertisers focusing on search, performance, and omnichannel growth. Held in the same week as AWA at an exclusive venue in central Bangkok, the Google gathering united hundreds of industry participants for discussions on AI-powered advertising, compliance, global expansion, and the future roadmap of Google Ads.

AGrowth joined as an invited participant, representing our growing role as a trusted advertising solutions provider for brands and agencies worldwide.

Key Updates and Strategic Insights

The Google session delivered a fast-paced overview of the most important changes shaping the future of Google Ads. The focus centered on four core areas:

Automation & Performance Max

Google reinforced its shift toward automation-first advertising. Performance Max continues to expand, offering deeper integration across Search, Display, YouTube, and Shopping to help advertisers scale more efficiently.

Policy & Compliance Priorities

Updates to advertising policies and enforcement processes were highlighted, emphasizing stable accounts, cleaner structures, and long-term compliance as essential foundations for growth.

AI, Measurement & Data Signals

Google outlined how AI-driven optimization relies heavily on accurate conversion tracking and strong data signals. Advertisers who invest in clean, high-quality data will see the biggest performance gains.

Global Opportunities & Cross-Market Growth

With participants from every major region, Google emphasized the rising potential of cross-border advertising. The session encouraged agencies and brands to leverage Google’s global ecosystem to unlock new markets.

AGrowth’s Role and Experience at the Event

Representing AGrowth at the Google x AWA 2025 gathering, our team participated in direct discussions on:

• How Google is improving advertiser support and reviewing workflows
  

• Best practices for account growth and problem prevention
  

• How agencies and partners can collaborate more closely with Google
  

• The challenges global advertisers face when scaling internationally
  

We shared our perspectives on advertising trends in Asia, the evolving needs of performance advertisers, and how AGrowth supports brands through account resources, technical guidance, and platform expertise.

Ready for What’s Next?

The insights from Bangkok have already been integrated into our support protocols. Whether you are scaling Demand Gen campaigns or navigating complex compliance policies, AGrowth is ready to support you with "insider" expertise.

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