In the fast-changing world of digital marketing, developing polished and brand-consistent creatives is more demanding than ever. To support advertisers, Google Ads is upgrading Asset Studio with Google AI, making the creative workflow smoother for active accounts. The tool now helps with building, reviewing, and sharing high-performing assets while giving marketers more control over the look of their ads. With shareable previews, teams can easily visualize campaigns across different channels—perfect for upcoming peak seasons like the holidays.

Imagen 4: Elevating Visual Quality

One of the biggest highlights of this update is the introduction of Imagen 4, Google’s most advanced image generation model. It delivers stunning quality with rich textures and fine details, whether you’re aiming for realistic product shots or more abstract visuals. Marketers can transform simple packshots into lifestyle photography by entering a short text prompt. For example, uploading a photo of a product, such as a jacket, can instantly generate a new version featuring a model styled in a chosen setting, helping brands maximize the value of their Google Ads account.

Bulk Editing and Brand Consistency

The enhanced Asset Studio makes it possible to run bulk image transformations, letting advertisers refresh several creatives at once by replacing backgrounds or adding new elements. To ensure brand alignment, users can upload reference visuals that serve as style guides, helping the AI produce fresh content that still matches the brand’s established look and feel.

Expanding into Video and Collaborative Tools

Beyond static images, Asset Studio can also generate video assets using text descriptions combined with uploaded images, helping brands diversify their ad formats with ease. Collaboration is built into the process as well: with Shareable Assets, teams can quickly review images, videos, or copy through unique links—streamlining the approval workflow.

Finally, the improved Ad Preview feature shows how creatives will appear across formats and placements before campaigns go live. This gives marketers greater confidence in their creative strategy and reduces friction during campaign rollout.