Google Ads is an essential platform for businesses of all sizes. Therefore, managing multiple accounts and campaigns can quickly become overwhelming, especially for large enterprises and marketing agencies handling hundreds of accounts. With multiple dashboards and tabs, keeping track of your marketing efforts can be a challenge. In this blog post, we’ll explore how to efficiently manage multiple Google Ads accounts, covering topics such as why it’s important to use a manager account, how to set one up, and the tools and best practices that can help streamline the process. Additionally, we’ll discuss third-party solutions and tips to overcome common challenges. Let’s dive in!

What is a Google Ads Manager Account?

A Google Ads Manager Account (Google MCC) is an essential tool for businesses, agencies, or marketers who need to manage multiple Google Ads accounts. By centralizing all your accounts under one umbrella, it simplifies the process of overseeing and optimizing campaigns, making it more efficient and less time-consuming. Whether you’re working with numerous clients or managing multiple accounts for a large business, the Manager Account helps streamline your workflow and provides a comprehensive view of your entire advertising strategy.

Here’s a breakdown of what a Google MCC offers:

• Centralized Account Management: Access and manage multiple Google Ads accounts with a single login, making it easy to navigate between accounts without the need for constant sign-ins.
• Campaign Management: Create, update, and monitor campaigns for all linked accounts from a unified dashboard, helping you keep track of performance across multiple accounts.
• Bulk Editing Capabilities: Make changes across multiple accounts at once, such as adjusting bids or adding keywords, saving you valuable time.
• Consolidated Reporting: Generate detailed performance reports for all your linked accounts, allowing you to compare results and optimize strategies more effectively.
• Invoicing and Billing: Link your accounts to a payments profile for seamless billing and take advantage of monthly invoicing, which streamlines your payment process.
• Enhanced User Access: Control user access levels for each account, granting permissions based on roles, improving security, and ensuring smooth collaboration.

These features make a Google MCC Account an indispensable tool for anyone managing multiple Google Ads accounts, helping to simplify tasks and increase the efficiency of your advertising campaigns.

Who Should Use a Google Ads Manager Account?

A MCC is a valuable tool for businesses and individuals who oversee multiple Google Ads accounts. Here are some examples of who could benefit from using a Manager account:

• Agencies: Agencies managing multiple client accounts can use a Manager account to efficiently oversee and track the performance of each client’s Google Ads campaigns.
• Large Businesses with Multiple Brands or Divisions: These businesses can maintain separate accounts for each brand or division, while still having centralized control and reporting.
• Franchise Businesses: A Manager account can help franchise owners manage the advertising campaigns for multiple franchise locations with ease.
• Marketing Departments: Companies running multiple campaigns or handling several product lines can simplify management and monitoring with a Manager account.
• Independent Consultants or Freelancers: Consultants working with various clients can switch between different client accounts quickly and manage campaigns more efficiently.
• Online Marketing Service Providers: Those providing online marketing services such as PPC management or search engine marketing can use a Manager account to streamline their processes.
• eCommerce Businesses with Multiple Online Stores: Managing separate campaigns for each online store while consolidating reporting and billing becomes easier with a Manager account.

How to Create a MCC Account?

If you don’t have a Manager Account yet, follow these simple steps to create one:

1. Visit the Google Ads Manager Account Page: Go to the official Google Ads Manager account page.
2. Click on “Create a Manager Account”: Click the button that says “Create a manager account” to start the process.
3. Sign In with Your Email: Log in using the email you’ll use to manage your Google Ads account. You can use the same email to manage up to 20 different Google Ads accounts, including your manager account.
4. Name Your Manager Account: Assign a unique name to your Manager account for easy identification.
5. Choose Your Use Case: Select how you intend to use the Manager account – whether to manage your own Google Ads accounts or third-party accounts.
6. Set Your Country and Time Zone: Specify the country and time zone that applies to your account.
7. Choose a Billing Currency: Select the billing currency. Keep in mind that each linked account will be billed in its own currency.
8. Click on “Explore Your Account”: Once everything is set, click the “Explore your account” button to start managing your new Google Ads Manager account.

Congratulations! You’ve successfully created your Google Ads Manager account and are ready to begin managing multiple accounts seamlessly.

How Do You Link Google Ads Accounts to a Manager Account?

To create a clear hierarchy and manage all accounts from one place, you’ll need to link all child accounts to the root manager account. Follow these steps to do so:

1. Sign in to your Manager Account.
2. Navigate to the “Settings” tab at the top of the page and click on “Sub-account settings.”
3. Click the plus button.
4. Select the “Link existing account” option.
5. Enter the ID number for the child account you’d like to link. If you’re linking multiple accounts, list each child’s account ID on a separate line.
6. Click “Send invitation.”
7. To accept the invitations, go to the “Access and Security” tab. In the “Link request” section, you’ll find a list of all pending connection requests from your manager account.

What Are the Limitations of Google Ads Manager?

Although Google Ads Manager offers a comprehensive view of performance across multiple accounts and simplifies the management of campaigns, there are some constraints to consider:

• Account Cap: An MCC account can manage up to 85,000 individual Google Ads accounts, including other manager accounts.
• Hierarchy Restrictions: There is a limit of 5 levels in the hierarchy for manager accounts.
• Navigation Challenges: When managing numerous accounts, finding a specific one can be difficult, especially if the accounts are not well-organized.
• Billing Limitations: While consolidated billing is available, not all accounts under a manager account may be set up for this, which can make tracking and financial reconciliation more complex.
• Access Control Limitations: Manager accounts cannot assign different access levels to individual accounts, meaning the same access settings apply across all managed accounts.
• Shared Library Constraints: While shared negative keyword lists and budgets can be used, some shared library features, such as shared audiences, are not available.

What Are the Challenges of Managing Multiple Google Ads Accounts?

Managing multiple Google Ads accounts comes with its own set of obstacles that can make the process more complex. While Google MCC offers a centralized platform for managing accounts, there are several challenges that businesses and agencies must overcome to ensure efficiency and successful ad campaign management. Here are some of the key challenges:

• Complexity in Campaign Management: Managing different campaigns across multiple accounts can be overwhelming as each account has unique objectives, budgets, and metrics, requiring continuous monitoring and optimization.
• Reporting and Analytics: Generating reports across multiple accounts is time-consuming. Extracting meaningful insights and comparing performance from various accounts can be difficult and prone to errors.
• Budget and Billing Management: Managing budgets and billing for several accounts, each with different payment cycles, methods, and currencies, demand attention to prevent overspending or misallocation of funds.
• User Access Control: Ensuring proper access levels for users across various accounts is crucial. Without a clear structure, managing user permissions and maintaining account security can become complicated.
• Coordination Across Teams: Different teams working on different accounts may cause miscommunication, duplicating efforts, or conflicting strategies, which can hurt the performance of campaigns.

These challenges are common for businesses managing multiple Google Ads accounts. That’s where AGrowth comes in—our technology-enabled advertising services are designed to simplify the process, optimize campaigns, and enhance overall performance. Let us help you overcome these hurdles with our innovative platform.

Solutions to Manage Effectively Multiple Google Ads Accounts 

At AGrowth Agency, we understand the challenges that come with managing multiple Google Ads accounts. While Google Ads Manager offers a centralized view and simplifies campaign management, limitations like account caps, hierarchy restrictions, navigation difficulties, and billing complexities can make it challenging for businesses to scale and manage large ad operations efficiently.

As a leading tech-enabled advertising agency, AGrowth specializes in providing tailored advertising solutions, including ads account management and account leasing services. We help businesses overcome the hurdles associated with Google Ads management by offering robust, innovative platforms and strategies. Our goal is to optimize your advertising campaigns while offering seamless management across multiple accounts.

Let AGrowth’s advanced technology-driven solutions reshape your digital advertising experience. We continuously innovate our consumer and advertising platforms to help you get the most out of your advertising efforts. For more information, visit our website: https://agrowth.io/