In today’s fiercely competitive digital landscape, businesses in the UK rely on expert Google Ads agencies to effectively manage PPC advertising, Google Search campaigns, Display Ads, YouTube Ads, and Shopping Ads. Partnering with a trusted agency helps increase website traffic, improve conversion rates, and deliver strong ROI. 

If you’re searching for Google Ads agency in the UK, this guide highlights top performers such as The Social Shepherd, Push Group, NOVI Digital, Hello Seed, Mabo, AGrowth, Eskimoz, The Brains, Loom Digital, and PPC Geeks. This article will go through each agency to understand what they are and what they offer; accordingly help you choose the right partner.

How To Measure A Good Google Ads Agency In The UK

With countless Google Ads agencies operating across the UK, identifying the right partner for your business requires understanding the key characteristics that differ from other agencies. The best Google Ads agencies combine technical expertise, strategic thinking, and proven results to deliver campaigns that not only drive traffic but generate meaningful business growth.

Google Premier partner status

The most reputable Google Ads agencies typically hold Google Premier Partner status, which demonstrates their expertise, performance standards, and commitment to staying current with Google’s latest features and best practices. 

Proven track record

You should choose agencies that have case studies, client testimonials, and verifiable results. The best agencies are transparent about their successes and can provide specific examples of how they’ve helped businesses similar to yours achieve their goals.

Industry Specialization

While many agencies offer general Google Ads services, the most effective partnerships often occur with agencies that understand your specific industry. Whether you’re in eCommerce, B2B services, healthcare, or any other sector, industry-specific knowledge can significantly impact campaign performance.

Transparent Reporting

Exceptional agencies provide regular, detailed reporting that goes beyond basic metrics. They offer insights into campaign performance, optimization opportunities, and strategic recommendations for improvement.

Continuous Optimization

The digital advertising landscape changes rapidly. Great agencies stay ahead of trends, continuously test new strategies, and adapt campaigns based on performance data and market changes.

Recommendations of 10 Google Ads Agencies In The UK

With these criteria above, here are the best recommendations of Google Ads agency in the UK:

AGrowth

AGrowth is a performance-led Google agency in the UK known for aggressive scaling and optimization. They often serve tech companies and ecommerce brands, offering tight control over bidding and campaign structure.

Key Strengths: 

AGrowth specializes in creating scalable advertising strategies that grow alongside your business without compromising efficiency. Their data-driven methodology ensures every campaign decision is backed by solid analytics and performance insights. The agency’s focus on sustainable scaling helps businesses expand their reach while maintaining profitable return on investment.

Pros:

• Data-driven approach ideal for results-focused advertisers.
• Emphasis on automation and ongoing A/B testing.
• Lean team with agile decision-making for quick pivots.

Cons:

• Offers limited creative or brand marketing support.
• Focuses on performance KPIs; not suitable for upper-funnel awareness.

Key strengths:

• Growth-focused strategies
• Data-driven decision making
• Sustainable scaling approaches
• Performance-based optimization

Services offered:

• Google Ads campaign management
• Growth strategy consulting
• Performance analytics
• Conversion optimization

The Social Shepherd

As a standout Google agency in the UK, The Social Shepherd is specialized in eCommerce and direct-to-consumer brands. Founded in 2019, The Social Shepherd combines creative content with data-driven paid social strategies, making them particularly effective for businesses looking to scale their Google Ads activity alongside social media marketing.

For brands planning to scale further, having a well-structured Google Ads agency account can significantly improve campaign efficiency and transparency, especially when working with external partners like The Social Shepherd.

Typical pricing starts at £2,500/month for ad spend under £20,000, or 10% of media spend above that. They run with a premium pricing structure which is suitable for mid-sized and large brands.

Key strengths:

The Social Shepherd excels at creating visually compelling campaigns that capture attention while driving conversions. Their deep understanding of eCommerce and direct-to-consumer markets allows them to craft strategies that resonate with online shoppers.

Services offered:

• Google Ads management and optimization
• Paid social media advertising
• Creative content development
• Performance analytics and reporting

Pros:

• Recognized Google Premier Partner with award-winning campaigns.
• Skilled at integrating Google Ads with Meta and TikTok ads.
• Ideal for scaling e-commerce or lifestyle brands looking for omnichannel growth.

Cons:

• Their premium service model may be out of reach for early-stage startups.
• Focuses heavily on growth-stage brands; limited options for micro-businesses.

Push Group

Another Google agency in the UK based in London is Push Group. It represents the evolution of digital marketing agencies, embracing AI-driven marketing solutions to help businesses “outsmart, outpace, and outperform” their competition. Their approach focuses on AI-driven marketing transformation, making them ideal for forward-thinking businesses ready to leverage cutting-edge technology.

Their pricing varies depending on the complexity and scale of campaigns. Clients often have ad budgets ranging from £10,000 to £350,000 per month. The final prices are provided after initial consultation.

Key strengths:

Push Group stands out for their innovative integration of artificial intelligence into campaign management, delivering smarter optimization and better results. Their forward-thinking approach helps businesses stay ahead of the competition through cutting-edge marketing technologies.

Services Offered:

• Google Ads management
• Social media advertising (TikTok, Meta, YouTube, LinkedIn)
• AI-driven marketing solutions
• Performance marketing consulting

Pros:

• Strong capabilities in Google Shopping, YouTube Ads, and in-app promotion.
• Excellent with data segmentation and smart bidding automation.
• Tailored PPC architecture for complex or multi-market brands.

Cons:

• May prioritize larger accounts due to its scale and campaign volume.
• Some small businesses may prefer a more hands-on, boutique service style.

NOVI Digital

This Google agency in the UK takes a deeply analytical approach to advertising. They provide SEO and PPC services for both B2B and B2C clients, having worked with notable brands like Lloyd Motor Group, Property Data, and Nationwide Corporate Finance.

Offers flexible packages starting from £250/month for small projects and going up to £30,000/month for enterprise-level strategies. Transparent and ethical pricing aligns with their B Corp values.

Key strengths:

NOVI Digital’s Google Premier Partner status demonstrates their exceptional expertise and commitment to best practices in PPC management. Their comprehensive approach combines Google Ads with SEO and other digital marketing services for maximum impact. 

Services offered:

• Google Ads management and optimization
• Search engine optimization (SEO)
• Paid social media advertising
• AI-powered marketing solution.

Pros:

• Transparent reporting and custom dashboards powered by their own tech.
• Premier Partner status ensures access to beta tools and high-level support.
• Ethical focus appeals to mission-led or sustainability-driven businesses.

Cons:

• For B2C brands, which need the fast-turnaround performance, may find unsuitable.
• Strategic, data-heavy approach may not align with visual-led campaign goals.

Hello Seed

Hello Seed is a Brighton- well-established Google agency in the UK feeding substantially to SMEs.. Hello Seed focuses on nurturing business growth through strategic digital marketing approaches. Their procedure emphasizes understanding the client journey and creating targeted campaigns that guide prospects from cognizance to conversion.

While exact pricing isn’t publicly listed, they cater to SMEs with performance-based models and flexible engagements. Expect competitive rates aligned with small business budgets.

Key strengths:

Hello Seed specializes in understanding and optimizing the complete client journey from original mindfulness to final conversion. Their expertise in conversion rate optimization ensures that traffic generated through Google Ads converts at higher rates. 

Services Offered:

• Google Ads campaign management
• Landing page optimization
• Conversion tracking and analytics
• Marketing automation integration

Pros:

• Affordable yet strategic solutions tailored for growing businesses.
• Great fit for local retailers and digital-first consumer brands.
• Focused campaign structure with data-informed optimization.

Cons:

• Team size may limit ability to handle large or international campaigns.
• Less support for YouTube or creative-driven formats.

Mabo

As a transparent and straightforward Google agency in the UK, Mabo has earned trust through its performance responsibility and strong communication. They specialize in helping retail and lifestyle brands refine and scale their Google Ads strategy.

Key Strengths:

Mabo takes a holistic approach that balances immediate campaign results with long-term brand building objectives. Their integrated marketing strategy ensures that Google Ads campaigns support broader business aims rather than operating in insulation.

Services Offered:

• Google Ads management
• Brand strategy development
• Multi-channel marketing campaigns
• Performance optimization

Pros:

• Client-centric approach with detailed monthly reports.
• A strong choice for businesses looking for clear ROI tracking.
• Google-certified team ensures platform compliance and quality.

Cons:

• Less focused on experimentation or AI-based optimizations.
  Not built for clients needing broader digital strategy beyond PPC

Eskimoz

Eskimoz offers a global perspective on Google Ads management while maintaining strong local expertise in the UK market. Their international experience brings valuable insights into cross-border advertising and global campaign strategies.

Pricing is customized per client and typically supports international, high-budget campaigns. Their services are designed for mid-size and enterprise clients with more complex needs.

Key strengths:

Eskimoz brings valuable international perspective to UK Google Ads campaigns, particularly beneficial for businesses targeting global markets. Their cross-border expertise helps companies navigate different market dynamics and cultural nuances in their advertising. 

Services Offered:

• Google Ads management
• International PPC campaigns
• Multi-language advertising
• Global market analysis

Pros:

• Proven success with international campaigns and cross-market expansion.
• Advanced audience targeting and remarketing capabilities.
• Best suit for tech startups and SaaS companies in Europe.

Cons:

• Geared more toward mid-size to enterprise brands.
• May be less responsive to quick-turn, one-off campaign requests.

The Brains Marketing

The Brains is a Google agency in the UK with headquarters in London that specializes in growth marketing for B2B, SaaS, and lead generation businesses. Their campaigns are built around sales funnels, ensuring each ad contributes to measurable conversion goals.

Pricing is project-based, usually starting around £1,000/month for B2B and lead generation clients. Packages may increase with add-ons like CRM integration or content support.

Key strengths:

The Brains emphasizes thorough exploration and strategic planning as the foundation for all their Google Ads campaigns. Their analytical approach uncovers valuable insights about market opportunities and competitive landscapes that inform smarter campaign decisions. 

Services offered:

• Google Ads strategy development

• Campaign optimization
• Market research and analysis
• Competitive intelligence

Pros:

• Strong strategic focus on ROI and lead quality.
• Seamless integration with CRM and automation platforms.
• Insightful analytics tied to real business objectives.

Cons:

• Less suitable for fast-paced e-commerce or high-volume B2C.
• Creative elements (like design or video) may need outsourcing.

Loom Digital

Operating from Bristol, Loom is a trusted Google agency in the UK that brings a balanced mix of strategy, execution, and support. They’re known for supporting regional brands with ambitions for national visibility.

Market rates suggest pricing ranges from £400 to £2,000/month depending on campaign scale. Suitable for mid-level businesses looking for quality service at reasonable cost.

Key strengths:

Loom Digital excels at creating cohesive marketing experiences by seamlessly integrating Google Ads with other digital marketing channels. Their multi-channel coordination ensures all marketing efforts work together harmoniously to maximize overall campaign impact. 

Services offered:

• Google Ads management
• Multi-channel marketing
• Digital strategy development
• Campaign integration services

Pros:

• Full-service coverage: Search, Shopping, YouTube, Display.
• Personalized attention for mid-sized campaigns.
• Ideal for brands growing beyond their local market.

Cons:

• May lack the in-house creative or development scale of larger agencies.
• Slightly more traditional structure compared to newer growth agencies.

PPC Geeks

PC Geeks is recognized as one of the UK’s leading agencies in PPC and social media advertising, with a mission to make businesses visible across as many digital channels as possible. Their technical expertise and passion for PPC optimization make them a strong choice for businesses seeking specialized Google Ads management.

They provide budget-friendly plans and flexible contracts with no long-term commitment. Especially cost-effective for small businesses or startups testing Google Ads.

Key strengths:

PPC Geeks demonstrates exceptional technical expertise in pay-per-click advertising, with deep knowledge of advanced optimization techniques and platform features. Their mission to maximize business visibility across multiple digital channels ensures comprehensive market coverage. 

Pros:

• Flexible contracts with no long-term lock-in.
• Strong at delivering fast, measurable results for lead-gen.
• Google Premier Partner with responsive support.

Cons:

• Lacks services like SEO or CRO.
• Not tailored for big-budget, multinational campaigns.

Final thoughts

Choosing the right Google agency in the UK depends on your growth stage, budget, and campaign goals. In case you’re seeking a partner to scale e-commerce campaigns, generate B2B leads, or manage omnichannel strategies, the agencies above offer specialized services to meet those needs. Use this guide as a trusted reference for comparing your options and making the most of your Google Ads investment in 2025.

Further reading:

• Top 10 Google Ads Agencies in India
• Top 10 Best Google Ads Agency In US