TikTok has officially rolled out Travel Ads, a new advertising solution created for the tourism industry. The format helps travel businesses turn organic content discovery into measurable bookings. With more than 84% of TikTok users consuming travel-related videos every month, the platform has become a leading source of inspiration for people exploring destinations, flights, and hotels.

Features of TikTok Travel Ads

The new ad type is powered by Smart+, TikTok’s catalog-based performance tool tailored for travel marketers. It enables brands to promote accommodations, flights, and travel packages at scale. Using TikTok’s intent-driven optimization models, Travel Ads identify audiences most likely to book and serve them with personalized offers based on browsing behavior and engagement.

The main benefits include:

• Immersive ad experience: Eye-catching creatives highlight destinations, hotels, or travel products designed to capture attention and boost bookings.
  

• Personalized targeting: Travel intent signals are matched with catalog data to deliver tailored ads throughout the customer journey.
  

• Automation with Smart+: AI-driven campaign setup, creative generation, and delivery optimization ensure efficiency and better ROI.

According to David Hoctor, Head of US Verticals for Travel and Gaming at TikTok, the format leverages “dynamic creatives and intent signals built for travel” to smoothly move users from discovery to booking.

Travel Cards for Richer Engagement

Each Travel Ad is supported by interactive travel cards, which display details such as hotel names, star ratings, prices, flight information, and discounts. These cards appear two seconds after the video starts, automatically sliding every four seconds. Advertisers can include up to 10 cards in a single video, keeping the content engaging and informative.

Creative Formats Available

TikTok Travel Ads can be published in three flexible formats:

1. Single Video – Standard video ads enhanced with up to 10 auto-sliding travel cards linking directly to booking pages.
   

2. Catalog Video – Video assets tied to one product from the catalog, featuring a single travel card with essential information.
   

3. Carousel – A swipeable gallery of catalog images, each with clickable tags leading to product pages. Continuous background audio keeps users engaged and reduces ad fatigue.

Discover all the available TikTok ad types and how they can support your campaigns in our guide to TikTok ad formats.

Why Travel Ads Matter for the Future of Tourism Marketing

TikTok is increasingly positioning itself as more than just a social media platform—it has become a powerful discovery engine for travel. Research shows that 66% of users consider TikTok their most valuable source of trip inspiration, and travelers are 2.6x more likely to book after searching on TikTok.

By combining engaging content formats with intent-based targeting, TikTok Travel Ads give tourism brands a direct path to influence booking decisions and maximize conversions.