Starting September 1, 2025, the Dynamic Media field (media_type_automation) for Advantage+ Catalog ads — covering Single Image, Carousel, and Collection formats — will automatically switch to OPT_IN. This adjustment brings API behavior in line with Ads Manager, where the Dynamic Media option is activated by default. The change is designed to boost creative flexibility and maximize the effectiveness of Catalog Product Video (CPV) assets, ultimately supporting stronger campaign performance.

What Will Change?

• Previously, Dynamic Media was turned off by default when creating Advantage+ Catalog ads through the API.
  

• From September 2025, the feature will be enabled by default, unless advertisers or developers deliberately opt out.
  
  

Rollout Schedule

• Developers should check and update their API setups ahead of September 1, 2025, if they prefer to disable Dynamic Media.
  

• The transition begins September 1, 2025, with full enforcement expected by October 20, 2025.
  
  

How to Prepare

• Ensure that product catalog videos are uploaded only when they are finalized and ready for active campaigns. To learn more about best practices and how to create Facebook Video ads, see our detailed guide here!
  

• Advertisers may continue leveraging preferred_video_tags to organize and tag videos within product catalogs.
  

• For detailed guidance on preferred_video_tags, refer to the official Dynamic Media FAQ.
  
  

Affected API Endpoints

• act_<AD_ACCOUNT_ID>/adcreatives
  

• act_<AD_ACCOUNT_ID>/ads