Meta has rolled out a new capability called Product Data Versions for product feeds in Meta Ads. This update gives advertisers the ability to create multiple variations of their product catalog, making it possible to display different attributes for the same product across various campaigns. Previously, product details had to remain uniform, limiting creative testing and personalization.

Key Features

• Adjust critical attributes, including: title, description, price, sale_price, link, image_link, additional_image_link, video, availability, condition, status, and applink.
  

• Upload several catalog versions with distinct product details.
  

• Assign a specific product data version to each ad for better alignment with campaign goals.
  

Practical Uses

• Experiment with product visuals:
  

• Default catalog: clean, standard product shots.
  

• Version 1: lifestyle-oriented imagery.
  

• Version 2: visuals with promotional text overlays.

To ensure your images and videos display correctly in every catalog variation, check out our Facebook Ad Size Guide post!

• Customize landing experiences:
  

• Direct returning visitors or cart abandoners to a special discount page.
  

• Show new users the standard product detail page.
  

By enabling catalog variations, this feature empowers brands to deliver more relevant and engaging ad creatives, ultimately improving personalization, testing opportunities, and overall campaign performance.