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MarketWatch

Using AGrowth’s Google Ads Agency Accounts to overcome spend limits, reduce CPA, and outperform major competitors while driving stronger revenue growth.

MarketWatch

The Challenge

Before partnering with AGrowth, MarketWatch encountered persistent obstacles that limited growth:

  • Daily spending limits were too restrictive, preventing the brand from scaling campaigns for high-value products such as Tissot, Orient, and Citizen watches.

  • Frequent ad disapprovals plagued self-managed accounts, particularly on keywords such as “luxury watches”, “Orient”, and “Tissot”, resulting in interruptions to campaign delivery.

  • Performance was unstable. The average cost per acquisition (CPA) hovered around 1.2M VND per conversion, while conversion rates remained low, making it challenging to sustain profitability.

  • Auction competitiveness intensified. MarketWatch’s ads regularly overlapped with giants like Shopee (51%), WatchStore.vn (40%), and Hải Triều Premium Watches (30%). Shopee held a 52% impression share, and WatchStore.vn maintained 36%, putting pressure on MarketWatch’s bids.

  • The brand risked losing visibility and sales momentum in a space where every percentage point in impression share could mean the difference between capturing or losing high-value customers.

 

Our Solution

AGrowth stepped in not just as a provider, but as a growth partner. By supplying agency-level Google Ads accounts with higher spending capacity and enhanced stability, MarketWatch gained the ability to scale confidently while competing head-to-head with established players.

Here’s what AGrowth delivered:

  • High-limit agency accounts with monthly budgets of 30–33M VND per campaign, eliminating daily spend caps.

  • Smart budget allocation, distributing spend strategically across Hanoi and HCMC, segmented by product lines (Tissot, Orient, Citizen).

  • Bidding optimization & auction insights, allowing MarketWatch to compete directly with Shopee and WatchStore.vn while maintaining efficiency.

  • Provided technical support & account stability, enabling campaigns to run uninterrupted, even during aggressive budget increases.

From the data, the shift was evident: CPA dropped by 17%, ROAS improved, and impression share surpassed key competitors.

The Results

AGrowth’s solutions drove measurable improvements across key performance areas:

  • Impression Share Leadership: Reached 72% (+2%), significantly higher than Shopee (52%) and WatchStore.vn (36%), establishing dominance in Google Ads auctions.

  • Lower Cost per Conversion: Average CPA dropped from ~1.2M VND to just ~995K VND, a 17% reduction, enabling more efficient scaling.

  • Steady Growth in Conversions: Achieved an average of ~95 purchases per month, maintaining stability despite intense market competition.

  • Optimized Budget Allocation: Managed a total spend of ~94.7M VND, effectively distributed across multiple product categories for maximum ROI.

  • Near-Perfect Optimization Score: Account optimization score reached 99.8%, ensuring campaigns operated at peak efficiency.

  • Revenue Growth: Google Ads channel revenue increased by ~35% compared to the pre-AGrowth period, proving the impact of stronger account infrastructure and strategic support.

 

 

Overall, the partnership with AGrowth not only stabilized performance but also unlocked sustainable growth. By lowering acquisition costs, maximizing visibility against top competitors, and ensuring near-perfect campaign optimization, the brand was able to scale confidently while protecting profitability.

 

About the Client – MarketWatch

 

MarketWatch, a leading luxury watch retailer in Vietnam, faced serious challenges scaling their Google Ads campaigns due to daily spend caps, frequent disapprovals, and tough competition from big marketplaces. By switching to AGrowth’s Google Ads Agency Account service, they stabilized performance, lowered costs, and outperformed competitors within just two months.

  • Industry: E-commerce (Luxury Watches)

  • Company Size: 51–200 employees

  • Target Market: Hanoi & Ho Chi Minh City, Vietnam

  • Service Used: Google Ads Account Renting

  • Duration: July 2025 – August 2025

 

Ready to Scale Without Limits?

 

If daily spend caps, high CPAs, or tough competition are holding your campaigns back, it’s time to switch to a stronger solution. With AGrowth’s Google Ads Agency Accounts, you can scale budgets freely, beat competitors in auctions, and drive profitable growth with confidence.

👉 Join our channel: t.me/agrowth_agency or contact us today to unlock your next stage of growth.

 

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