Faith Hope Love came to us with almost no clear advertising structure. Their ads were running, but it felt like “throwing money into a black hole.” Boosted posts were launched randomly, tracking was broken, and despite spending both time and budget, sales were barely moving.
As a small team with limited resources, the brand simply wanted to survive. Their goals were straightforward:
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Break even on ad spend.
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Reach people who genuinely care about their products.
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Build a steady base of customers and email subscribers.
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Secure consistent sales growth.
At that stage, they were averaging just one to two orders per week, and the team was feeling both frustrated and uncertain.